“It’s funny”, muses filmmaker Andrew Johnstone of film company Wild Dog, “but its rare to work on an international development project where you can actually see policy changes being actioned as a result of the work that you do”.
For the past two years Wild Dog has been working with the Global Water initiative East Africa to deliver a series of media outputs to highlight the work that the Kampala based agency has been working on. “We have produced a series of fours films for GWI EA as part of this media project and the worry is that the important issues that projects like GWI are attempting to highlight through the films we produce will simply fall on deaf ears and be ignored. So when you actually see that some of these fresh ideas are being adopted, it renews your faith in the importance of the work that so many development agencies do and also in the power of documentary film to help deliver these messages”, says Johnstone.
“The water that we need to survive comes in many forms”, says GWI EA Program Director Dr Alan Nicol. “Domestic water supply is most commonly the ‘World Water Day’ focus and global rallying point. Yet a full 70% of all water extracted from the hydrological system is used in agriculture to maintain our food security. Rarely getting the attention it deserves, the Global Water Initiative East Africa has, however, spent the last two years privileging understanding of this key agricultural resource and how best to use it effectively and efficiently in smallholder farming across Ethiopia, Tanzania and Uganda.”
GWI EA has established series of research activities and communications outputs (blogs, films and podcasts) that have helped raise attention and driven forward a new approach to ‘Water-Smart Agriculture’. GWI EA’s groundbreaking work has only been possible because of partnerships with local, national and international stakeholders — including Wild Dog Media.
“As we transition to a new source of funding, we wish to mark World Water Day 2015 by thanking all the champion farmers, local government officials, researchers and research institutions, national ministries and media stakeholders and others who have ridden with us since late 2012″, says Nicol. “The journey has not ended, we are simply changing vehicle. Our recently-launched Sourcebook on Water Smart Agriculture will be showcased at the World Water Forum in Korea on the 14th April and we hope to develop further this important resource as a centerpiece for advocacy and awareness-raising.”
In this new film More Chances, More Change, the Wild Dog production team, including Ugandan Science Journalist reporter William Odinga travelled back to Northern Uganda to see if the prospects of farmers in rural communities had improved. “We were very pleased to find that some of the ideas that GWI EA had been developing are now being enthusiastically adopted by these farming communities and that these ideas and techniques are now being shared within these communities”, says Odinga “and furthermore, we found evidence of government backed projects adopted key Water-Smart Agriculture techniques as well.”
“To see ideas being adopted and projects making progress is really heartening”, says Johnstone. “To think that in some small way our films may be helping to drive these changes by helping persuade policy and decision makers to adopt new practices and invest in change for agriculture is very rewarding.”
The film is now being released to mark World Water Day on 22 March 2015 and is available to view here:
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